DAU Today
—
distinct visitors
MAU (30d)
—
active this month
Companies Active
—
last 7 days
AI Resolution Rate
—
tickets resolved / total (30d)
Activation Funnel
Track companies progressing from signup → activated (all 4 steps complete).
—
Compliance Check
Step 4 = Activated
Daily Activation Trend (14 days)
Feature Usage
Which apps are used most and how often.
—
Helpdesk
sessions (14d)
—
Patch Mgmt
sessions (14d)
14-Day Session Volume
Feature Breakdown by Event
| Event |
Count (14d) |
% of Total |
Retention
DAU / MAU ratio and company login frequency.
Engagement score
—
Target: >20% DAU/MAU for sticky SaaS. >40% = very healthy.
Company Login Frequency (14 days)
Trial Conversion
Signup-to-subscription funnel and drop-off points.
30-Day Conversion Timeline
Cohort Retention (month-1 vs month-3)
Signups from prior months will appear here as cohorts accumulate data.
Support Load
Ticket volume, resolution rates, and AI vs human effort.
—
AI-Only Resolved
client messages only
Daily Ticket Volume (7 days)